A New Way of Doing
Business
ViaNovus' software takes the guesswork out of construction management
edited by Carolyn M. Brown

"We're over budget and behind schedule" is news that can make the owners
of commercial space grit their teeth and clench their fists. Helping them to
avoid it is the job of Oakland, California-based ViaNovus. The company's
premier product, the Paragon Program Management System, helps its customers
manage cost and minimize risks by tracking and reporting on a project from
planning to construction.
The company's project-management software also helps to bridge the
communications gap between contractors and owners, says Darrell Garrett,
vice president of technology and the chief developer of Paragon:
"Contractors and owners speak a different language. Our software is written
from an owner's perspective, because that's who controls the money and
assumes the risk." Garrett has 10 years of developing applications and
managing projects under his virtual hard hat.
While working for construction-management companies, Garrett noticed that
large projects were very complex and paper-intensive. "There were a log of
details that needed to be managed, but there wasn't a piece of software that
could facilitate the process," he explains. So he developed one "to help
owners analyze data and identify problems early on, so that they can keep
their projects under budget and on time."
In 1993, he launched Paragon Co. His vision was to create
a commercially viable off-the-shelf product. This was a slight
variation on Garrett's childhood dream of building things
himself. To that end, he studied architecture as an under-grad
at UCLA and civil engineering in grad school at San Jose State.
But by the time he landed his first job, he had moved away
from physical construction toward writing computer applications.
Paragon's users have paid anywhere from $50,000 to $500,000 for the
software (which runs on Window 95 or NT), training and implementation
services. It is currently being used in construction projects worth more
than $50 billion. Clients include the San Francisco International Airport
and the Salt Lake City Olympic Organizing Committee.
"The biggest challenge to starting the company was finding talented
people, funding and trying to keep ahead of the competition," says Garrett.
In keeping with its software's new way of managing projects, the 27-employee
firm changed its name to ViaNovus (or "new way" in Latin); launched a new
Website (www.vianovus.com); and secured about $5.2 million in new venture
funding.
Paragon is most comparable to contract-management software programs such
as Primavera's Expedition and Meridian's Prologue. A key difference is that
Paragon offers financial and program management capabilities for multiple
projects and contracts. It can track funds from original sources -- whether
a bond measure, private funds or public monies–and address such issues as
budgeting and allocating funds from one project to another.
A major selling point is the concept of project intelligence.
Paragon gives owners a snapshot of a project's status by integrating
information from daily reports, weekly statements, field memos,
orders and payments, among other items. In order to make an
intelligent decision, owners must have as much data as possible
at their fingertips, says ViaNovus president and CEO Schone
Malliet, who came on board in 1998. 
"I wasn't in the building and technology side of the business," says
Malliet, "but I always was involved in looking at ways to use technology to
help the client solve business problems." Malliet is an ex-Marine whose
first encounter with technology was with the computer systems he used to fly
jets during his seven years in the service.
With more than 19 years of sales and marketing experience, Malliet is
responsible for ViaNovus' product development, sales and marketing. Prior to
ViaNovus, he was vice president of sales at Ziff Davis and director of new
products at Unisys.
"I went from sales to sales management. The next logical step was to run
my own company," adds Malliet, who holds an M.B.A. from Pepperdine
University. It didn't hurt that he got a little prodding from his mentor,
Michael Fields. ViaNovus' chairman of the board. Malliet once worked for the
CEO of the Fields Group, prior to Fields' founding OpenVision and leading
the company to an IPO that raised $44 million with a market capitalization
of $275 million.
Malliet wants to follow in his mentor's footsteps and take ViaNovus
public. Sales generated from Paragon reached $3.2 million last year, up from
$1.6 million in 1998. However, Malliet is banking on new, enhanced versions
of the software, including a complete Web-enabled product, and doubled
spending on marketing to boost sales to $18 million by year-end.

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